What is Marketing Governance?

_{Marketing exists to create value, yet its failure to deliver can have fatal ramifications for business. Marketing is both and internal and externally facing function.} 

_{It needs to align internal aspects of an entity with its external market place.}

·    _{Strategic and marketing planning}

_{·    Risk management}

·     _{Financial management and reporting}

·    _{Human resource planning and control}

_{·    Compliance and accountability systems}

_{Marketing governance reinforces good governance by ensuring that marketing performs a strategic role, so it can fulfil its purpose of delivering val}ue.

Sourced By: Syneka Marketing