Strategi Bisnis
30 August 2019 04.45
What is Marketing Governance?
Marketing exists to create value, yet its failure to deliver can have fatal ramifications for business. Marketing is both and internal and externally facing function.
It needs to align internal aspects of an entity with its external market place.
· Strategic
and marketing planning · Risk
management · Financial
management and reporting · Human
resource planning and control · Compliance
and accountability systems Marketing governance reinforces good governance by
ensuring that marketing performs a strategic role, so it can fulfil its purpose
of delivering value.
Sourced By: Syneka Marketing
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