Digital Marketing

04 February 2019 13.26

Restructuring Google Marketing Program

Restructuring Google Marketing Program

This program is designed for 2 days workshop to set Role of GOOGLE as your business funnel.

*What to watch/read/test before attending:*

- TBD

What will I learn after the course:

- You are able to use web apps tools to detect are of your website improvement. 
- You are able to know the potential of traffics and proper keyword to set up bussiness.  


Syllabus:
Framework digital marketing strategy

1.       Set up Google My Business, Introduction to all Google facility for knowledge, sharing and traffic ideas

2.       Set up a Google AdWords campaign SEM vs GDN vs YT Video
- Bidding strategy (how to get a high quality score)
- Campaign structuring (campaign > ad group > keywords > ads)
- a/b testing techniques
- Targeting strategy (demography, geography, scheduling, device)
- Keyword research (brand, generic related)

3.       Create SEM text based ad
- How to create an SEM ad (headline > offer > CTA)
- Ad policy (do’s and don’ts)
- Best practice (5–10 examples)
- (WORKSHOP) participants create their 1st SEM ad

4.       Create GDN image + text ad
- How to create a GDN ad (headline > offer > CTA)
- GDN ad formats
- Ad policy (do’s and don’ts)
- Best practice (5–10 examples)
- (WORKSHOP) participants create their 1st GDN ad

5.       Create YouTube video ad
- Ad guidelines (storytelling, duration)
- Ad policy (do’s and don’ts)
- Best practice and tips (5–10 examples)
- (WORKSHOP) participants create their 1st YT ad

6.       How to track and optimize performance
- conversion tracking (setting up pixels)
- how to determine KPIs (industry standards)

Share This Article

Would you like to know more?

CALL ADMIN